No, viagra here really. But let me explain myself first:
This is a post I’ve been meaning to write for some time. I held off partially because I didn’t want to come off as being some jaded, negative, know-it-all music blogger, because I am not – but also because I don’t like whining about problems without presenting a solution – and at the time, I didn’t have a good one. I do now. This post is aimed at all artists, managers, or labels – from basement operations on up – and is a result of spending the better part of six years screwing around with rappidy raps. What I say here is not a surefire way to get radio/podcast airtime, nor is it a guarantee of any other sort, but I think it’s safe to say that some of the things I will mention here, if you pay attention, will actually help you get your music out there in the digital world.
So, let’s get into it:
As I’ve mentioned before, I get a lot of music-related email. Some of it from majors, some from indies, some from solo artists just starting out, but all with a basic common goal – to get me to listen to their music and put it on the show. When I started out, it was fun – an email from Warner here, two days later an email from some dudes in Chicago, then a week later someone from LA wanting to get my opinion on her beats…fast forward a few months, and we’re talking dozens and dozens of mp3s per day.
And I want to give everything a fair shake (particularly the independent artists), so like a year ago I made a sort of rule to submitting material – 2-3 mp3s, attached to the email. No onesheets, no bios, etc. If I like it, I get back to you. If not, no.
Often, however, I’ll get emails that make the following mistakes. For those of you artists following along at home, see if you can figure out why each of the below are not good promo looks:What Not To Do
. “Hey yo fam check my myspace – (link to myspace.com/whatever). Check out songs 2 and 4″
. “Here is a link to my latest mixtape that you can download (link to a zipped file on Rapidshare)”
. An email that actually does have the mp3, but when I open it up, it’s called STOOEY_FINAL.mp3, and it’s not tagged properly with artist info or anything.
Okay, put away your pencils and papers and close your test booklets – answer time.